Hello, I'm Josh

I turn complex product stories into captivating narratives that engage audiences and compel them to action. 

Recent Articles

Photo by Tima Miroshnichenko on Pexels

Diagnostic Imaging White Paper

By putting diagnostics at the point of care — right in the PCP’s office — Imagen is part of a broader, data-driven movement toward point-of-care testing. Numerous studies have shown that point-of-care testing significantly increases compliance with referral orders.
A study called “Increasing Mammography Access”
conducted at Massachusetts General Hospital and Beth
Israel Deaconess Medical Center demonstrated that “pink slip programs” that enabled women to immediately access the onsite breast imaging center after seeing their PCP increased mammography screening compliance from 72% to 81% in just one year.

Attachment Theory in Early Childhood Education

Attachment theory is a psychological and evolutionary theory that focuses on the relationships or bonds between people, including between a child and their caregiver.

In the 1950s, British psychologist John Bowlby was the first to analyze the attachment theory, describing it as a “lasting psychological connectedness between human beings.” His work was later expanded on in the 1970s by an American psychologist, Mary Ainsworth, who identified three specific styles of attachment that children had with their parents or caregivers.

Brochure for DIG Literacy Program

DIG Literacy is a stand-alone supplemental literacy kit that features the Letter People! It helps Pre-K students build phonological and phonemic awareness, alphabetic
knowledge, concepts of print, and listening comprehension.

By presenting literacy skills through a unique social-emotional perspective, DIG Literacy makes letter learning stick! And because its instruction can be done in flexible, bite-sized chunks, DIG Literacy bolsters literacy learning alongside any core curriculum.

A little bit about me.

I'm a seasoned Content and Product Marketer, with nearly a decade of experience helping companies define their messaging and positioning for new products and services. 

From market analysis to positioning development to launch execution -- I've developed a formula for creating winning go-to-marketing strategies that deliver strong results.